Joel Steckel - Silverbills

Joel Steckel

Joel H. Steckel is Professor of Marketing at the Leonard N. Stern School of Business, New York University, where he also serves as the Vice Dean for Doctoral Education and the Acting Chairperson of the Accounting Department. He previously served as the Chairperson of the Marketing Department for six years. He has also taught at Columbia University, U.C.L.A., Yale University, and the Wharton School of the University of Pennsylvania. Dr. Steckel holds a bachelors degree awarded summa cum laude (Mathematics) from Columbia University, where he was also elected to Phi Beta Kappa, and two masters degrees (an M.B.A. and an M.A. in Statistics) as well as a Ph.D. (Marketing and Statistics) from the Wharton School of the University of Pennsylvania.

He is an author of three books and over 40 peer-reviewed publications in Marketing, Statistics, Psychology, and Law. He is currently an Editor-in-Chief of the journal Marketing Letters.

Dr. Steckel has consulted on marketing research, marketing strategy, and branding issues for the many of the world’s leading companies and government agencies including: AT&T, Brother International, Chase Bank, Citibank, Coca Cola, the Department of Justice of the U.S., the Federal Trade Commission of the U.S., Hewlett-Packard, IBM, MeDonalds, MetroPCS, Microsoft, Proctor & Gamble, Sprint, TiVo, and Wal-Mart.

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